Event Living Lab

The event industry in Finland is worth EUR 2.35 billion, employing nearly 200,000 people and producing 1.2% of the national GDP (Tapahtumateollisuus 2023).

At Laurea, studies in event production and management are an integral part of the bachelor’s degree programmes in hospitality management, both in Finnish and in English. In addition, students from the degree programmes for business administration, safety and security and social welfare and health care also participate in complementary courses each year.

Multidisciplinary co-creation is rewarding; the multifaceted nature of physical and digital event environments poses new challenges and simultaneously generates new opportunities for competence development. In this environment, particular attention has been paid to the digital aspect; the transportable streaming equipment offers the opportunity to produce events under the Laurea EventLab brand in other facilities as well.

Long-term cooperation with different companies and communities provides an opportunity to carry out RDI activities (research, development and innovation) in a versatile manner. The education programme for production and management has cooperated with the Nose Day Foundation, the Finnish Swimming Federation, the indoor air association Sisäilmayhdistys and the international SDG Action Festival. In addition, membership in Tapahtumateollisuus ry offers an opportunity to participate in active discourse for the development of our field.

The Limelight project 

The Limelight project organised by Laurea University of Applied Sciences aims to develop the business operations of companies to help them meet post-pandemic requirements and to strengthen and develop personnel competence.

The training is funded by the Service Centre for Continuous Learning and Employment. The Service Centre promotes the competence development of working-age people and the availability of skilled labour. The operations of the Service Centre are steered by the Ministry of Education and Culture and the Ministry of Economic Affairs and Employment. Limelight training looks at the future of events from different perspectives: event design, customer experience development, digital competence, service design. The training is aimed at professionals in the event and accommodation industry and people interested in the field who are not currently degree students. 

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